New name "speaks to who we are as a team, and what it is we're working on," says studio head Rod Fergusson.
"Beginning today, the Vancouver-based Xbox team working on the Gears of War franchise will be known as The Coalition," explained studio head Rod Fergusson. "What's in a name? In short, The Coalition speaks to who we are as a team, and what it is we're working on.
"A coalition is a team of diverse individuals working together for a common purpose, a concept that we feel describes our studio quite well."
Fergusson also points out how closely linked the new studio name is to Gears of War lore, noting the Coalition of Ordered Governments (COG).
The Gears of...
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